Pink is the newest face of CoverGirl

The 32 year-old punky pop star and mother of 1-year-old Willow Sage Hart will debut as the new face of CoverGirl. Pink will star in print ads for the mega cosmetics company in which the “in-your-face cool girl” will dare women to take more beauty chances. Pink is known for taking beauty chances and almost always pulling them off flawlessly. “Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics, in a press release. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with. We have admired Pink’s art and her attitude for years! We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks.”