Home Entertainment Cumberland Farms Strikes Marketing Gold with Hasselhoff Cutouts

Cumberland Farms Strikes Marketing Gold with Hasselhoff Cutouts

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People are going crazy for the new life size cut out ads that Massachusetts based convenience store Cumberland Farms is using to push their iced coffee, so crazy in fact that 550 of the 570 issued have already been stolen from stores. When Cumberland Farms needed away to get the public excited about their new line of iced coffee they teamed up with global superstar David Hasselhoff for their new ad campaign. Hasselhoff, famous for his starring roles on Baywatch and Knight Rider, has been popping up in stores all over the state in the form of life size cutouts and posters. While its not clear whether the campaign is selling much iced coffee the ads themselves are such a hit that they are disappearing from stores state wide. Apparently Hoff madness is still alive and well in America.


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