Katie Holmes Becomes Alterna Hair Company Spokeswoman And Co-Owner

Tom Cruise’s ex Katie Holmes is always in the press for her great fashion sense and amazing hair, which always seems to be just right. Well now you can have hair like Katie Holmes too.

Holmes has become the co-owner and spokeswoman for Alterna Hair Company, and will start appearing in their ad campaigns in February. Holmes says using Alterna products have “transformed” her hair.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” Holmes said Thursday. “It’s good for my hair and good for the earth, so I feel good using it.”

Holmes didn’t stop there.

“When it comes to hair, great style should be sustainable,” she said. “Using the right products means you don’t have to work as hard to look and feel your best.”

This isn’t the first time Holmes has ventured into the world of fashion, she became the face of Bobbi Brown Cosmetics back in September.

Isidori Mtabo