Victoria’s Secret came under some heavy fire over the weekend, drawing complaints of ignorance of history and tribal culture, after one of their models sauntered down the runway in a Native American-style headdress during the lingerie maker’s annual fashion show.

Victoria’s secret has promised to remove the outfit from the upcoming televised version of the fashion show and will not use it in marketing materials. The company went on to say; “We sincerely apologize as we had no intention to offend anyone.”

Headdresses are traditionally a sign of respect in Native American culture and are worn by war chiefs and warriors. Each feather is meant to symbolize an act of bravery or compassion.

This is only the latest of several scandals involving the use of Native American motifs. Last month the band No Doubt came under fire for their depiction of Native Americans in a new music video and last year clothing manufacturer Urban Outfitters received enormous criticism for their line of Navajo inspired accessories that included underwear and flasks.

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