Paula Deen has been receiving a lot of backlash after her racist comments scandal. She admitted to using racial slurs such as the N-word. Since then, she has been dropped by Target, Walmart, and possibly QVC.
“We owe you an answer. We too are troubled by what Paula has acknowledged saying,” wrote QVC President, Mike George, in a statement. “We’re also troubled by the allegations against her. We deeply believe, as you do, that everyone deserves to be treated with dignity and respect.” He added, “We have talked with Paula and her team extensively over the last several days, and have considered what is best for our customers, for Paula, and for QVC.”
The company has decided to pause with their endorsement with Paula Deen, meaning, that Deen will not appear on upcoming broadcasts and they will begin phasing out her products on their website. They advise Paula Deen to “concentrate on responding to the allegations against her and on her path forward.”
They also state that “people deserve second chances” and don’t find this as a permanent solution. Paula also agrees to this agreement. “As you know, I have some important thing to work on right now, personally and professionally. We’ve agreed that it’s best for me to step back from QVC and focus on setting things right.”
So far, Deen has lost deals from the Food Network, Smithfield Foods, Walmart, and Target, but is seeing major profits in her restaurants and books.