Acura has come out and released a full apology after the story of how the car company’s casting call people sought an African American actor to play a car dealer who was “not too dark.”
The commercial in question, which featured comedian Jerry Seinfeld and Jay Leno and aired during the Super Bowl, was cast by an agency that sent out a casting call, looking for a “nice looking, friendly, not too dark” African American actor to play the role of dealer.
Acura released a statement concerning the incident saying: “We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.”
The car company added, “We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.”
As for the “not too dark,” Acura says, “The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”
Signed, Isidori Mtabo